In 2025, the Furniture market in Thailand is expected to generate a revenue of US$2.97bn.
It is projected to experience an annual growth rate of 5.50% (CAGR 2025-2029).
The largest segment in this market is the Living Room Furniture segment, which is estimated to have a market volume of US$1.15bn in 2025.
When compared globally, in the United States leads in revenue generation with US$274bn in 2025.
In terms of per capita revenue, in Thailand generates approximately US$41.28 per person in 2025.
The furniture market in Thailand is experiencing a surge in demand for modern, minimalist designs, reflecting the country’s growing urbanization and desire for sleek, functional home decor.

The Furniture market in Thailand has been experiencing significant growth in recent years. Customer preferences have shifted towards modern and stylish furniture, leading to an increase in demand for high-quality and innovative products. This trend is driven by the rising disposable income of Thai consumers and their desire to create aesthetically pleasing living spaces.

Customer preferences: Thai consumers are increasingly looking for furniture that combines functionality with modern design. They value furniture that is not only durable and practical but also adds a touch of elegance to their homes. As a result, there is a growing demand for contemporary and minimalist furniture styles. In addition, Thai consumers are becoming more environmentally conscious and are seeking furniture made from sustainable materials. This has led to an increase in the popularity of eco-friendly furniture options, such as those made from recycled materials or sourced from sustainable forests.

Trends in the market: One of the key trends in the furniture market in Thailand is the rise of online shopping. With the increasing penetration of the internet and the convenience it offers, more and more consumers are turning to online platforms to purchase furniture. This trend is particularly prominent among the younger generation who are tech-savvy and prefer the ease of browsing and comparing products online. Another trend in the market is the growing demand for customized furniture. Thai consumers are increasingly looking for furniture that reflects their personal style and preferences. This has led to the emergence of furniture stores and brands that offer customization options, allowing customers to choose the design, color, and materials of their furniture.

Local special circumstances: Thailand is known for its rich cultural heritage and traditional craftsmanship. This has influenced the furniture market, with a growing interest in traditional Thai furniture designs. Local artisans and craftsmen are incorporating traditional techniques and materials into their designs, creating unique and authentic pieces that appeal to both domestic and international customers.

Underlying macroeconomic factors: The growth of the furniture market in Thailand is supported by several macroeconomic factors. The country’s strong economic growth has resulted in increased disposable income, allowing consumers to spend more on furniture. Additionally, the growing urbanization and rising middle-class population have contributed to the demand for furniture as more people move into new homes and apartments. Furthermore, the government’s efforts to promote the tourism industry have also had a positive impact on the furniture market. The influx of tourists has created a demand for hotels and resorts, leading to an increased need for furniture. This has provided opportunities for both domestic and international furniture manufacturers and suppliers. In conclusion, the furniture market in Thailand is experiencing growth due to changing customer preferences, including a demand for modern and eco-friendly furniture. The rise of online shopping and customization options are also shaping the market. Additionally, the country’s rich cultural heritage and strong macroeconomic factors are contributing to the growth of the market.

Source: https://www.statista.com/outlook/cmo/furniture/thailand?utm_source=chatgpt.com#analyst-opinion